Once again you have given us some super-valuable feedback on how to improve air travel – thank you so much! We received over 250 development ideas, went through all of them, shortlisted the most potential ones and asked you to tell, which of them would best improve air travel. Environmentally friendly meal initiative and airport book swap emerged as the public’s favourite ideas for Finnair and Helsinki Airport to implement. (more…)

This guest blog is part of team Flying Sparkplugs’ course work at Aalto University School of Economics (http://information.aalto.fi/en/). After learning in theory the ways how modern organizations utilize ICT in their business, the teams deepen their knowledge in practice by researching the factors that motivate customers to participate in companies’ online communication and crowdsourcing efforts.

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We all have expectations, regardless whether we acknowledge them or not. They can be positive or negative. They can be related to mundane topics such as having electricity, running water, or a flight on time. Then again they can be something completely opposite as well; consider, whether you have some expectations when you see your friends? And how about the morning rush-hour, what do you expect from your fellow commuters? Or have you ever sacrificed a single thought to what are you expecting from a service? Let it be a visit to cinemas, an evening in a restaurant, or an intercontinental flight in first class? (more…)